Since making 'Life in Cold Blood' a few years ago I'd consider myself a bit of a herpetologist so when someone says 'follow the frog' it gets my attention. But this isn't a flying frog, a poison dart frog or a burrowing frog - it's a frog that can help save the world! It's a super frog, it's everywhere and it's probably in your house right now!
It's the green frog seal of approval from Rainforest Alliance.
For one week the Rainforest Alliance is encouraging us to chose products that feature the frog and see what a difference it can make in creating a healthier planet. The Rainforest Alliance uses the power of markets to slow down, and hopefully stop, the major drivers of environmental destruction - primarily deforestation for timber, the expansion of agriculture, cattle ranching and tourism. http://www.rainforest-alliance.org/
Follow the frog - save the world
Their message is that you don’t have to travel to the ends of the Earth to protect the planet — just follow the frog! Watch the “Follow the Frog” video below then share it with family and friends.
Follow @RnfrstAlliance on Twitter and “like” the Rainforest Alliance on Facebook to get the latest environmental news and tips for a sustainable life.
Farming and the grazing of livestock are responsible for 70 percent of global deforestation. By choosing products that bear the Rainforest Alliance Certified seal, you’re supporting farms that protect soils from erosion and waterways from pollution and that support the well-being of farm workers and their communities.
Shop the Frog
When shopping, look for the Rainforest Alliance’s little green frog on everyday items like coffee, tea, chocolate, fruit, flowers, paper and furniture. And when planning a vacation, use SustainableTrip.org to find hotels, lodges and tour operators in Latin America and the Caribbean that are good neighbors to the community and the environment.
The Rainforest Alliance Certified seal and the Rainforest Alliance Verified mark are your assurance that goods and travel services meet strict standards for environmental, social and economic sustainability. By choosing the green frog seal, you’re rewarding communities for their commitments to sustainability and investing in their futures.
